Want some expert advice? Beware of these web design mistakes!
Websites are invaluable to every business of the 21st century. These mistakes can destroy your marketing effort.
Now that you are ready to create your official business website, you have to choose between hiring a web designer or creating the website on your own. Either option is fine, provided the person handling the task knows the do’s and don’ts.
A lot goes into creating a professional website. It is so much more than a random template from the web. In case you don’t know it yet, you are trying to sell to a tech-savvy generation; which can easily tell apart a poorly designed website and a professional website. That means the nature of your website can either invite visitors in and increase your conversion rate or chase visitors away and destroy your bottom line.
Looking back at all the beginner mistakes we have corrected so far, my team and I decided to compile this article to help you know 11 Popular Web Design Mistakes Businesses You Should Avoid.
Clumsy and Cluttered
Anyone can quickly differentiate between a well-built website and one built by an amateur. How? Well, time has shown that most amateur sites are clumsy and clustered. An amateur would struggle to create a website that is user-intuitive and well arranged. A professional, on the other hand, understands the hierarchical trajectory of the information and just the right amount of information to put out there.
As you take on this DIY project, be sure to use the right structure and easy navigation. Create the site with the users in mind.
Poor image and multimedia quality
This sits at the top of modern-day web design mistakes because everyone thinks a smartphone is all you need. While it is common knowledge that image and multimedia are part of SEO best practices today, only a few marketers understand how to tweak this in their favour. Besides the alt text and SEO jargon, smart marketers understand that a photo can be either inviting or discouraging. The essence of having images is to catch attention, but that goal will be ultimately defeated if the image is of poor quality or totally irrelevant.
A photo that looks perfect on your phone will come out blurry when stretched across a wider screen. Therefore, if you are looking to stand out, you should invest in a good camera or get good stock images from the web. Don’t settle for just anything!
Not Mobile Compatible
Is your website designed for mobile phones? Yes, it is not enough to have a perfect desktop version. Part of the modern-day SEO best practices involves optimising your website for mobile phones. This is no surprise, though, because people have moved on from the desktop age. Today, the majority of organic traffic comes from mobile users. Therefore, you will need to make your website compatible with mobile phones so mobile users can enjoy the same experience as desktop users. This is key if you are looking to leverage this gold mine.
Adverts and pop-ups at the wrong time
True, your website is the best place to strengthen your adverts. Notwithstanding, it must be done perfectly or else it could discourage visitors. As part of the information hierarchy, we advise you to let your visitors get a warm welcome to your site before throwing ads at them.
The only thing worse than getting pop-ups at the wrong time is battling with multiple pop-ups. Yet, lots of websites fall into such web design mistakes. Imagine being bombarded with multiple pop-ups as you open a web page. That is enough to discourage your visitors. Most visitors will leave immediately and others may not make it to the end of the page or the next page.
Pop-ups are great advertising tricks, however, they must be deployed properly to meet the goal. Otherwise, this advertising trick might ruin your entire marketing effort. More importantly, it is best to stick with a single pop-up per page. This is best scheduled after visitors have spent some time on your page, not immediately after they open your page.
One of the woes of a poorly designed website is poor navigation. When visitors come to your website, they expect to see an aesthetically pleasing and user-intuitive site. Nobody has the time for a complex site. If I need a manual to navigate your website, then I want no part in it.
The rule of thumb here is to go after a minimalist touch. As you explore designs, endeavour to keep the navigation as simple as can be. Your menu should be very clear for everyone to see. Additionally, the links to other pages must be clearly named and placed so visitors understand where to go without any hassle.
Slow page load
How would you deal with a slow page? Close it! That’s the answer of 9 in 10 people. A slow page will chase people off your website irrespective of the relevance of the information or the uniqueness of your product.
Do you have web forms on your website? Marketers use forms for different reasons. It could be to aid communication, collect data, or facilitate booking/registration. This is very important in some industries. But it could also hamper your marketing effort if not done properly. For example, you may not mind filling out a form but that position could quickly change if the form fields are long. This is not an examination. Best keep your web forms short. Go straight to the point and make it as easy as possible.
Confusing fonts is one of the most common web design mistakes because people don’t even realise it is a mistake. It is okay to play around with palettes, images, and the likes. However, it is off-putting to use too many fonts on your website. As a professional site, people expect to see some sort of uniformity and professionalism, not a sketchy board. Whatever you do, please keep your fonts to a maximum of three. Also, note that the three fonts ought to be similar in weight. Don’t go from Calibri to Comic Sans MS.
Non-clickable Phone Numbers
Contact information is an essential part of every website, irrespective of the industry. Besides your physical address and email address, your phone number is the next most important detail in your contact information. These details foster credibility and trust. Your visitors want to know that they can easily reach you should they encounter an issue.
While having your phone number helps your website, it ought to be clickable especially for mobile users. Everyone is looking for the easiest route out. It is more convenient for mobile users to click on your phone number and call right away than write it out and then input it into their phone book.
Links are used to join one page of your website to another. Visitors on a particular page can easily navigate to another page of choice by simply clicking on the right link. This enables ease of navigation and promotes a good user experience. To achieve these goals, you must ensure that the links are clearly named and working properly. Your visitors should easily tell where each link leads from the name.
Bonus Tip! Not optimised for SEO
Templates have made it super easy for anyone to create a website. However, a business website is very different from a personal website. It must be SEO-optimised to reach a wider audience. SEO is the fuel that drives content far and wide. Needless to say that poor SEO means little or no distance covered. Consequently, we strongly advise marketers to pay close attention to their website SEO – both front-end and back-end. SEO cuts across everything from the alt characters in the images and multimedia content to the web contents, responsiveness, domain name, and many more.
Expectedly, amateurs jump right into these web design mistakes all the time. Fortunately, you can completely avoid them with the aforementioned tips. Good luck!