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Do you already have a blog on your website? If your answer is no, then we encourage you to create one right away.
Yes, maintaining a blog can be such a chore. With regular uploads of informative content, it is not surprising that many businesses are wondering if it is worth having a blog.
Truth is, it is totally worth it. If you know what you stand to gain, you will be happy to maintain your blog or hire someone to do just that.
Tons of marketers are already enjoying these benefits and we want to show you how to join the winning team. Without much ado, join us as we discuss the top 7 Benefits of Blogs On Business Websites.
The easiest way to build SEO
As a business website, it is safe to assume that your number one priority is to attract traffic. To do so, you undoubtedly need to invest in search engine optimisation (SEO). This is where a blog comes in.
Your blog provides ample opportunity to build a higher SEO ranking. How? Search engines like Google prioritise informative content and search engine optimised content. You can get both by uploading quality and in-depth content on your blog.
Keywords in these blog posts will help Google rank your website better. Your SEO will also benefit from the inbound links. Linking to your website pages and related links from authority websites is a sure way to skyrocket your SEO right from your blog.
Bolsters traffic to your website
Attracting unlimited traffic is one of the top benefits of blogs. While there are tons of digital and offline strategies to attract traffic, seasoned marketers know that blogs are one of the best ways to attract traffic that fit.
It is one thing to attract traffic and it is a different thing to attract traffic that fits. Since your blog posts are tailored to a specific audience, there is a greater chance that the traffic from your blog is good leads interested in your services or products.
Additionally, with good SEO Google will rank your website on the top page, which means you get to enjoy more organic traffic without having to pay for it. Isn’t that the dream of every marketer?!
Please note, before you start writing blogs, you need to do keyword research.
Positions you as a thought leader
Do you know that putting out quality informative content does more than help you rank well on Google and other organic search engines?
Well, it does. One crucial benefit is the authority your business and website gain. With millions of websites on the world wide web, searchers have a hard time deciding who to turn to.
The rule of thumb here is to follow the person with the highest authority on the subject matter. As a thought leader, they trust that you know exactly what they need so you are in the best position to offer solutions.
How do you attain this position? It is simple. Consistently upload relevant and informative content on your website. That’s all!
Helps to build a relationship with customers
In addition to being a thought leader in the field, your customers want to know if you are human or a bot.
We always say sales are emotional. That’s a fact! If a customer can build a certain connection with your brand, they are more likely to remain loyal clients for as long as possible, provided you keep offering good services.
Your blog allows you to build this human connection with your customers and visitors. They get to see you as a human who goes through the same predicament as them. You also get to share relevant information about the business and the team. Gradually, they will come to feel like a part of the community in no time.
Marketers are already leveraging the untapped goldmine on social media. However, one of the benefits of blogs is that they make social media marketing even more effective.
Each post on your blog can be shared easily on social media. You can give a snippet on social media and link it to your website. This enhances your social media marketing and conversion rate.
Additionally, it is smart to add options for your readers to share your blog on social media. This also goes a long way to announce your brand to a wider audience.
You can also repurpose your blog and create different types of posts for social media, a reel, an educational carousel post, an infographic etc.
Improves trust and credibility
Now they know your authority in the niche and that you are a real person, it is easy for visitors to trust you and become willing to make a purchase.
The sales funnel is getting longer by the year. By establishing trust and credibility with your blog, you are already on your way to shortening the sales cycle.
A sure way to convert leads
The ultimate goal of attracting traffic is to convert leads to repeat buyers.
As explained above, you can clearly see that your blog is one of the most effective ways to attract the right leads and easily convert them to repeat buyers.
Basically, a blog is one of your greatest strategies for lead conversion. Not having one is simply losing out to smarter marketers.
From increasing traffic to creating credibility, every smart marketer understands the benefits of blogs on business websites.
If you are too busy to maintain one, be sure to hire an expert to keep your blog relevant and up to date.
Yes, you don’t need to do it alone. Don’t hesitate to contact FOME for expert guidance on creating and maintaining your blog.