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Why AI Can’t Replace Humans in Digital Marketing

In today’s digital age, businesses constantly seek new ways to improve their marketing strategies. One such method is artificial intelligence (AI), which refers to computer systems that can perform tasks that typically require human intelligence.  AI is used

The Benefits of Content Personalisation

Unleash the power of content personalisation to enhance customer engagement and drive business growth. Discover the benefits of tailoring your content to individual needs and preferences, from increased brand loyalty to higher conversion rates. In today’s fast-paced, digital

The Best Email Marketing Practices

Did you know that 60% of consumers eagerly await promotional emails from their favorite companies? And 44% of them actively check their inbox for potential discounts.  Unsurprisingly, 60% of those who receive promotional emails make a purchase. With

The Top Ten Digital Marketing Trends of 2023

As we speed into 2023, the whole world continues to accelerate into a hyper-digitalized world where your business is only as strong as your digital marketing capabilities. As an industry, digital marketing is no different from any other

WordPress vs Wix: Which Is The Best Business Website Creator?

Entrepreneurs may need to catch up on millions of customers and dollars due to the divide between small businesses and the increasing number of customers who judge brick-and-mortar enterprises primarily on their online presence.  A strong website not

The Power of Video Content For Social Media Marketing

The world is rapidly becoming more digital – the way we digest content is steering away from old forms of content and going towards social media. Creating content that fits this new type of consumption and audience can

Google’s Helpful Content Update – Everything You Need To Know

Google is always working to better connect people to helpful information, hence why they are constantly updating their algorithm. On 25th August 2022, they released what they are calling the “helpful content update” that’s part of a broader

11 tips to building a great small business website

Whether you own a small bakery or are a freelance photographer, a great website is essential for your business’s success and growth. A website allows potential customers to find you in their searches and creates a central location

Marketing During a Recession – How to Survive and Thrive

We have had a tough couple of years, and all facts and figures point to a recession. What is a recession? A recession is a temporary period of declining economic performance, usually characterised by a fall in Gross

Social Media is Changing: A New Focus On Original Content

Changes in the world of social media are not news anymore. We see tons of updates every other year. In the last decade alone, we saw unprecedented changes in tools and features on big platforms like Facebook, Twitter,

How to Setup Google Analytics 4 (GA4)

In its regular fashion of rolling out new and improved tools every year, Google launched an upgrade of its popular web-based analytics site in 2020. The new Google Analytics dubbed GA4 is a more advanced and better version

Do You Need to Buy Backlinks?

Are you considering whether to buy backlinks or not? You are not alone! Tons of marketers and bloggers across the globe are asking the same question. Generally, you are expected to build links through creative content. However, this

Here is Why You Should Outsource Marketing to a Digital Agency

Mainstream acceptance of digital marketing has steadily increased in the past decades. It is no longer a question of whether or not you need to invest in digital marketing. In fact, marketers are very much aware of what

Expert Guide on Google Analytics and Its Tools

Granted, virtually every marketer today agrees to using Google Analytics for one task or the other. But the truth is, only a few savvy marketers actually understand the gold mine that exists in this free tool and how

7 Benefits of Blogging On Your Business Website

Do you already have a blog on your website? If your answer is no, then we encourage you to create one right away. Yes, maintaining a blog can be such a chore. With regular uploads of informative content,

Why is Keyword Research important for SEO?

SEO is one of the most effective digital marketing strategies. It involves optimising your website to increase its visibility on Google and other search engines. The concept of SEO can be quite intimidating in the beginning, but once

Custom Web Design vs. Templates: What You Need To Know

Custom web design or template? This is one of the most frequently asked questions we get. And for good reasons. For starters, the design you choose can either make or break visitors’ experience, which ultimately affects your conversion

SEO Writing Tips: How do I get my blog post noticed by Google?

If you already have a website, you are probably aware of the significance of writing blogs for it and its SEO benefits. But do you know how to optimise your blog entries so that they rank higher in

11 Popular Web Design Mistakes Businesses Should Avoid

Want some expert advice? Beware of these web design mistakes! Websites are invaluable to every business of the 21st century. These mistakes can destroy your marketing effort. Now that you are ready to create your official business website,

What Are Page Titles and Meta Descriptions?

If you’re into SEO, you know very well that you need to do everything you can to rank well in Google’s search results. But how does Google rank a web page? How does it know which keywords or

How to Test and Improve the Speed of Your Website

If there’s one thing that people hate when surfing the internet, it’s slow-loading websites. When they search on Google and click on the result, they expect the page to load fast. If it doesn’t, they’ll return to the

Top 5 SEO Hacks Smart Marketers Are Using in 2021

Worried about visibility? Smart marketers keep up with SEO hacks to stay on the first page of Google. Check out these marketers’ secrets. Granted, SEO is constantly changing the game. Since SEO came into marketing, it has completely

Backlink Auditing: 5 Pro Tips To Ace the Game

Why bother about backlink auditing? Well, if you want to properly manage your backlinks, assess whether you are getting healthy or broken backlinks, or ready to improve your overall Google ranking then you should care about backlinks. Hello

How to prepare your website for the Core Web Vitals Google Update

Google takes user-friendliness to the next level Google’s first big update for the year is about to roll out, and with it come a few (quite significant) changes to the algorithm. From a website owner’s perspective, the most

7 Killer Ways to Increase the Hype for Your Website Launch

Finally, done with your website and ready to launch? Not sure how to create the hype for your website launch? Get in here, let’s have a quick chat! Hi there and welcome to our blog! Since you’re here,

SEO trends to watch in 2021

Hello everyone and welcome back to our blog. In today’s article, we’ll discuss some of the more significant upcoming trends and changes to Google’s search algorithm and the impact they will have, not just on SEO, but also

How to do Keyword Research for SEO: Guide for Beginners

Hello everyone and welcome back to our blog! In today’s article, we are going to have a look at perhaps one of the most interesting and pivotal elements of Search Engine Optimisation – Keywords. Keywords and the process

The 5 Best SEO Books for Beginners

Can you do SEO yourself? If you have a tight budget and can’t afford to hire an agency like us, you can learn how to do SEO yourself. It will require a lot of research and lots of

How To Cope With The Limited Google My Business Functionality

Hello and welcome back to our blog. Today we are going to discuss something that has to do with one of the giants of the tech world, Google. We are sure everyone that has access to the internet

Want your business to survive the Coronavirus crisis? Keep marketing it

After a week of Government-imposed social distancing measures, it feels like Great Britain is now closed. The streets are all but empty. Only essential retail businesses continue to trade whilst their neighbours’ shopfronts are dark. The world is

All You Need to Know to Step Up Your Social Media Marketing Game

Social media means different things to different people. To some, it is a place to while away precious time, to some it is a place to connect and grow. But one thing we can’t take away from these

How has e-commerce changed the way marketing is carried out?

Since numerous businesses began adopting e-commerce, there has been a significant change in the way retail marketing is carried out. Ever since businesses started embracing e-commerce, retail marketing has never been the same! The internet has not only

Why is SEO a worthwhile long-term investment

In the digital world of today, having a safe, secure and well-designed website is more or less a requirement for running a business. Gone are the days of simplistic, one-page sites containing a couple of “About us” sentences,

13 Must have online tools for small businesses

Starting or running a small business can be quite a lot of work, having to deal with processes, advertising, communicating with clients and still running a business. Thankfully there are some online tools that can help make running

What is E-commerce? E-commerce Explained

E-commerce is referred to as the activity of engaging in business transactions over the internet. It is the buying and selling of services and products on the internet via a website. An e-commerce website, also referred to as

New technologies: from emerging to everyday

New technology is emerging everywhere around us. We live in a time when phrases like Augmented Reality, Virtual Reality and Artificial intelligence have already made their way out of science fiction media and into our day-to-day dictionaries. Most

How to tell that you need a new website

Have you ever looked at your website and wondered – “Is this website good enough for what I need? Will it help me achieve my business goals?” In our day and age, every business owner is fully aware

What is Digital Marketing?

For those of us immersed in the digital world, digital marketing is like a second skin. We know full well how powerful it is, and we know just how to leverage its potential to produce results. Results which

How Artificial Intelligence is set to affect marketing

More than half of marketers are already using artificial intelligence (AI) in some way or another, with a further 27 per cent planning to in the next two years. That’s according to a recent survey by Salesforce that

4 Marketing Trends You Need To Get On Board With For 2019

With 2019 just around the corner, it’s time to start planning your marketing strategy for the year ahead. As new technologies and trends changing the business landscape, 2019 looks set to be a year of real change for

Is your site being affected by the Google Speed Update?

A small number of SMEs could be affected by the latest change to Google’s algorithm, after it rolled out its Speed Update to all users. It is not something that everyone needs to worry about, as it will

Why all brands should use emojis in their marketing?

Emojis are taking over. Indeed, they have been for some time. It was back in 2015 that the Oxford English Dictionary named an emoji (the crying laughing one) its Word of the Year, and you can now buy

Do consumers want to share their data with your company?

In May this year, the General Data Protection Regulation (GDPR) came into force, changing the way that businesses of all sizes handle the personal information they have on clients and consumers. Companies have had to alter their privacy

How to deal with negative online reviews

In this age of social media, receiving a negative review online can potentially be catastrophic for your brand. Word-of-mouth has always been a quick way to spread bad news, but this is even faster with technology, and if

LinkedIn introduces video ads for sponsored content and company pages

In today’s media-rich online landscape, it’s becoming harder and harder for businesses to really stand out with their digital marketing initiatives – a particularly pressing issue for small to medium-sized enterprises (SMEs), which are often reliant on online

Why you need to up your social media marketing game

Multi-channel marketing is key if you want your brand name to be put in front of a wide-reaching audience, but exactly which channels should you be targeting? In today’s digital age there are so many options: TV, radio,

Collaborating with Instagram influencers: What your brand needs to know

Social media influencers have power like nothing else on the internet. Just last week, reality TV star and celebrity influencer Kylie Jenner tweeted to her 24.7 million Twitter followers that she no longer used Snapchat. Such is the

What your small business needs to know about getting ready for GDPR

The introduction of the General Data Protection Regulation (GDPR) on Friday May 25th 2018 is set to be one of the most important events affecting businesses this year. GDPR will change data security and storage rules, giving consumers

4 hot online marketing trends for 2018

Happy New Year! 2018 has arrived and we’re sure you’ve got lots of exciting plans for your business over the next 12 months. As a small business owner, your website is invaluable in letting clients and potential customers

3 marketing lessons from this year’s Christmas ads

The past few weeks have seen many major brands launch their 2017 Christmas advertising campaigns, online, on TV, on the radio and on billboards across the UK. Typically, it’s the John Lewis Christmas ad that attracts the greatest

Marketers: how to avoid fake news in your content strategy

Beyonce will play Nala in a remake of The Lion King, an Asda store in Greater Manchester was forced to ban sales of kiwi fruits to under-25s ahead of a Harry Styles gig and the Duke of Edinburgh

How to combine SEO and PPC in your online marketing strategy

If you’re a new business owner and are trying to work out the best ways to market your brand online, you might have come across a few terms you’re not familiar with if this isn’t your area of

Majority of UK marketers ‘investing in influencer campaigns’

One trend that has attracted a lot of attention from businesses and marketing professionals in recent years is influencer marketing – the use of influential people such as popular figures on social media to strengthen brand recognition or

Digital advertising ‘marketers’ current main focus’

Digital advertising is a major focus for brands at the moment, with spending in this area increasing at its fastest rate for almost ten years during the second quarter of 2017. This is according to the latest edition

Video and email ‘fastest-growing marketing methods’ of past two years

Video advertising and email marketing have been two of the biggest-growing areas of marketing for UK brands over the past two years, according to a new report. Salesforce has released its fourth annual State of Marketing report, which

What makes online content shareable?

If content marketing isn’t already a part of your company’s marketing strategy, it needs to be. Good content can help to attract new customers towards your business and can make people who had never even considered needing your

How to get mums to invest in your brand

Millennial mums are a growing section of the global consumer market. According to research carried out by the Internet Advertising Bureau in 2015, 83 per cent of new mums are millennials, which means that brands need to change

The state of social media in 2017

Social media is definitely here to stay, and by now should be a key part of any marketer’s strategy. However, like the internet as a whole, it is constantly changing, with new features being added – and old

Why online reputation management is crucial for your business

The internet can enhance or damage your reputation, which means it crucial to have a management plan in place. You can spend years working hard to build your business from the ground up and put in thousands of

Are you making mistakes with your web design?

In today’s fast-paced world of business, a responsive and attracted website is something all companies need to ensure they offer. Doing so means they can reach as many prospective customers as possible to showcase their products and tell

What Google Penguin 4.0 means for marketers

The days of crowbarring keywords into your website copy to boost your search engine rankings are long gone, as web users are far more demanding these days. It was a common trick to tenuously use keywords as often

Customer experience mapping is key to your digital strategy

So you’ve decided to put together your digital marketing strategy, but do you know how to use customer experience mapping to improve it? Customer experience mapping, commonly known as cx mapping, is the process of plotting your customer’s

Online marketing trends for success in 2016

Trying to decide on your next online marketing campaign can be tricky. You have the data that shows you who you need to be targeting and how you can reach them, but what do you actually need to

Boost your marketing efforts with Instagram

In recent years, Instagram has developed into a hugely successful social media platform. Since launching in October 2010, it now boasts 400 million active users across 25 countries every month, and sees a staggering 80 million images uploaded

Are you SEO savvy?

Gone are the days when Search Engine Optimisation was all about getting as many keywords into your website as possible. Now, Google’s algorithms are much more complex, evaluating a number of aspects in order to rank your website against

Use mobile to your advantage

Mobile isn’t a new phenomenon, but it is one that many businesses are only recently beginning to get on board with. A surge in the increase of mobile marketing was seen in 2015, when Google changed its algorithm

The importance of good web design

When you start a business, one of the first things you’ll think about is developing your website. If you’re a small company, then one of the main aspects that you’ll consider when choosing a web designer is probably cost.

Why a solid content marketing strategy is key

Content marketing is the new buzzword for marketers, but many of you are probably wondering how to create a solid content marketing strategy. First of all, you need to know what it is that you can achieve from

Make social media marketing work for you

The world is now online, and as such, businesses need to be too. Social media is not only one of the most submerged places where brands can connect with consumers, but it’s also a cheap or even free

SEO vs. Paid Search Marketing

Search engine marketing is a process that involves promoting a website on the search engines with the view of attracting all important traffic to it. A webmaster can generate traffic by using organic search engine optimisation (SEO) or

10 Reasons why social media is important for your business

When you want to be sure that you are able to take your business to the next level, it is extremely important that you embrace social media. We live in a time in which people are finding ways

Why having a mobile friendly website is a must

Google was seeing more search activity on mobile compared to desktop. This was announced by none other than Google’s Senior Vice President of Search, Amit Singhal, earlier last year. According to the latest statistics, consumers spend more than 60%

Working with a Professional and Ethical SEO Company in London

Search engine optimisation has never been a one-man job, no matter what you might see on the internet. That’s why most business owners turn to SEO companies when it’s time to launch a new site or company. Just as

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