Wordpress Vs Wix

WordPress vs Wix: Which Is The Best Business Website Creator?

by with No Comment Website Tips

Entrepreneurs may need to catch up on millions of customers and dollars due to the divide between small businesses and the increasing number of customers who judge brick-and-mortar enterprises primarily on their online presence. 

A strong website not only aids small businesses in marketing and selling their goods, but also enables them to stand out from the competition, particularly for clients who largely rely on the web to discover everything there is to know about a firm. As a result, a website is among the most crucial company resources for disseminating knowledge, establishing authority, and standing out in highly competitive environments.

Statistics show that the number of businesses that have websites has been on a steady incline since 2007 and shows more than ever, how small businesses need a website to survive among their competitors and stay ahead in the market. 

The most successful small businesses often have intriguing and in-depth websites that help customers solve any issues they might have connected with the business. Consumers have been actively encouraged to “buy local” and support small companies during the past few years, and the internet significantly facilitates this.

Many entrepreneurs view online presence and marketing to consumers outside of their immediate area as a tremendous chance to expand their enterprises. Every small business should have a website for all of these factors. Surprisingly, only 71% of businesses in the US have a website, despite 25% of purchasing and business being conducted online. Every business should have a website, an online brand, and a presence. 

The big question for a lot of businesses is which platform they should use to make a website. Some website creators look easy and simple to use but can have so many drawbacks. The great debate usually results in one of two options: WordPress vs Wix. In this article, we will lay out the argument and find the winner of the great website debate. 

How To Make A Website For Small Businesses

The Pros And Cons Of Wix

Wix has a free site option and is fairly inexpensive. But Wix’s branding will be present on the free website and this can be a huge eye-sore. You will need to subscribe to any of Wix’s premium packages if you want to get rid of it and have your domain. 

When designing your Wix site, you have two options to choose from, and both produce good visual outcomes. Wix’s AI will create a professional-looking website for anyone that you may change within certain parameters if you decide to provide the platform with some information about your site’s requirements, brand, logo, colors, etc. 

The Wix dashboard includes some fundamental data and traffic monitoring, but it doesn’t go deep or become too specific. You would be better off utilizing a different platform if you truly wanted to get serious with data. This drawback is significant and can hinder your website’s scalability.

The Pros And Cons Of WordPress

WordPress’ roots in blogging make it a powerful content management system. An administrator can easily change pages and add new content by navigating the WordPress site’s backend. 

Without requiring extensive website management, WordPress makes it easy to arrange the information. This maneuverability allows a WordPress website to detail as much information as needed.

Users of WordPress have access to more than 54,000 plugins, the majority of which are free. You may enhance and personalize any WordPress site using these plugins. There probably is a plugin available to perform exactly what you need to do if you want to make particular adjustments to the features on your site, making it increasingly more versatile than any other CMS or web development tool.

The sustainability of your WordPress website depends on installing updates, but if done carelessly, it may be annoying. Premium WordPress themes are frequently updated and enhanced. To keep WordPress websites properly secure, these updates are crucial. A website may experience a few minor issues after an update, so you may need to switch back to an earlier version of WordPress. 

The ability to scale up WordPress and develop it for SEO is huge for a business. WordPress allows you to align keywords to your company’s content, whilst also keeping the design SEO-friendly too. Without a doubt, WordPress is the best CMS for SEO and for building your business website. 

One of the few downsides is that WordPress can be appealing to potential hackers since it is an open-source platform. Again, being aware when selecting themes and plugins for your WordPress website is always a smart idea to reduce this risk. 

Many unused generic lines of code can be found in certain themes. This may slow down the website’s performance and increase load times. It can be challenging to grasp what code you’re using without any prior WordPress expertise, but this can be solved with learning WordPress.

WordPress Is The Winner

WordPress takes our number one spot, although you should look to grow your skills on the CMS to use it to its full potential. WordPress gives developers the ability to create themes and plugins that users may use to enhance the functionality and visibility of their websites. 

WordPress is particularly perfect for web developers and businesses looking to set up and maintain complicated websites, establish user databases, login dashboards, and more. WordPress is a potent platform and a vibrant community, offering more creativity and support – if there is any help you need or something that might be a bit ahead of what you understand, you can find forum posts on WordPress dedicated to solving it.

The choice between the two is relatively easy – in the end, self-hosted WordPress is unquestionably a more capable, adaptable, and reliable platform than Wix.

Do you need help with your business’s web design? Get in touch with us here and let’s work together! 

© FOME

7 Killer Ways To Increase The Hype For Your Website Launch

7 Killer Ways to Increase the Hype for Your Website Launch

by with No Comment Website Tips

Finally, done with your website and ready to launch? Not sure how to create the hype for your website launch?

Get in here, let’s have a quick chat!

Hi there and welcome to our blog!

Since you’re here, I will go out on a limb and say you already know the vital role a website plays in 21st-century business. Terrific!

But do you know creating a buzz around your website launch is just as important?

Here is why?

Take Apple for example, before each product drops, they announce several months earlier building up suspense and drawing the attention of people from around the world. When the said product eventually drops, people are already prepared and eager to buy it. Besides being a luxury product, this is the secondary reason Apple’s products sell out as soon as they drop.

Yes, you might not sell out like Apple in the first week. Of course, that’s a much bigger brand. But you get to enjoy more traffic when you create a buzz around the launch. A good marketing strategy smart marketers should consider.

How To Increase the Hype for Your Website Launch

Note: Stay tuned to get a bonus at the end of the article

Paid Ads Work Magic

Gaining massive traffic with paid ads is no news to digital marketers. However, only a few marketers understand the need to run paid ads for the upcoming launch. Truth is, you get the same result.

By running a few ads for your upcoming website launch, you get to reach a much larger audience. This already escalates the hype for your new website.

Launch Your Website During the Week

Which would you favour – week launch or weekend launch? It depends on your target audience though. But experts push for a week launch.

This is because statistics show people use their phones more during the week. This makes it a good time to get the attention of your target audience.

Use a Countdown Timer

Countdown timers are just as effective for creating hype for your website launch as they are during product marketing. This builds anticipation while also serving as a subtle reminder.

As with product marketing, you can do this across all your sites – website and social media pages.

The goal is to get people pumped!

Make Freebies Available

Giveaways are one of the oldest tricks in the book. This is a good avenue to attract traffic to your website and also increases your audience.

You can organize this through a referral program. Be sure to use an item or service from your brand. That way you are furthering your reach.

As more people jump on the giveaway offer, you get a new ‘marketer’ who is happy and willing to bring in new ‘marketers.’ See how the chain grows?!

Use Video-hype 

Video marketing once again shows its superiority through this tip. Typically, experts advise marketers to utilize both videos and images in their digital marketing strategies. This same principle applies to creating a buzz for your launch.

Videos are known to promote engagement. Consequently, creating a hype video for your next website launch will go a long way to boost the buzz better than other channels.

Draw More Attention with Social Media

Social media is a great advertising tool today. If used properly, you can create as much hype for your website launch as you want. With social media, you can share details of the launch. Be sure to give the information in bits to keep them hooked for more. They get to wait for the pieces to come together.

You can leverage different social media platforms to introduce a sneak peek of what you have cooking behind the scene.

Bonus: Leverage Your Existing Customer Base

Love it or loathe it, your customer base is your strongest network. It is easier to turn happy loyal customers into marketers than strangers. Leverage this goldmine by sharing special information with this group. This will make them feel like a part of the community and even bolster their commitment to sharing the info.

Building hype for your website launch is a great opportunity to promote your website on social media and other channels. One more opportunity to attract massive traffic to your site. Make your launch day special with these 7 tips.

Let us know which of the reasons above piqued your interest. For further information, check our eBooks or simply contact us!

© FOME Agency

How To Tell That You Need A New Website

How to tell that you need a new website

by How ToWebsite Tips

Have you ever looked at your website and wondered – “Is this website good enough for what I need? Will it help me achieve my business goals?”

In our day and age, every business owner is fully aware that running a successful business without the back-up of a solid online presence is nigh impossible. And, sooner or later, everyone invests in a website of their own. But just how effective is the website that you’re working on right now? How well does it convey your company’s mission and vision to your potential clients, landing on your homepage? Does it properly communicate the value that they’d get out of doing business with you?

Sadly, a lot of websites fail to tick a lot of necessary checkboxes, turning from an asset into a resource sink. But how can you tell that your business needs a new website? Here are the four main marks that each and every business-related website needs to hit:

  • Conversion Rates
  • Bounce Rates
  • Mobile Optimisation
  • Pride

Conversion rates

Ultimately, this is what every business website is about. No matter how well-optimised or professionally designed your website is, if it’s not converting then it isn’t doing its job.

Your conversion rate is mostly dependent on the following factors:

  • Traffic sources
  • Niche
  • Call to action

Getting traffic is great but traffic alone doesn’t cut it.

If you are getting a lot of traffic, be it by virtue of search engine optimisation, social media marketing, or paid advertisements, you can generally tell that your website is doing well. But this won’t translate to business success unless those visitors turn into leads.

If your website isn’t generating enough leads for the amount of traffic that it’s getting, this means that something is wrong – it’s either unappealing and unclear or difficult to navigate. Remember – just because your website looks good in your eyes, doesn’t necessarily mean that it appeals to your potential customers! Just as everything else in the business field, your site must be built with what your customer wants, needs and likes.

Worse yet, some websites have no tracking implementations whatsoever. This simple rookie mistake prevents business owners from being able to evaluate the performance of their online asset, invalidating almost all digital marketing efforts.

Bounce Rates

Once visitors find your website and land on your homepage, you want them to stick around for as long as possible, explore your website, and ideally – get in touch with you. The longer they stay on your site the better, as this gives your digital assets more time to do their job. If your visitors are leaving quickly, however, it means that you’ve got a problem on your hands.

If visitors are leaving your website without bothering to check at least one additional page on their way out, this can mean that something is really wrong. The most common reasons for a high bounce rate are:

  • Slow page loading times – nobody is going to want to wait for your page to load for longer than a second or two, no matter how pretty it is!
  • Inadequate internal linking – you want the pages that rank the best in Google to point your visitors towards the most exciting parts of your website!
  • Bad layouts & design – as noted above, it is crucial that your website is appealing to the eyes of your potential customer!
  • Lack of clarity – in business, everything needs to be crystal clear and easy to understand!
  • Lack of mobile optimisation – a huge percentage of people browse the internet from their phones and tablets. If your website does not work well with mobile devices, you’re missing out on a significant portion of potential clients!

Mobile Optimisation

The mobile optimisation “craze” has long since passed, but that doesn’t mean you can afford to ignore mobile browsing! Digital marketers have simply stopped talking about it as much because it’s now one of the baseline trends in website development. If you’ve got a website in 2019, it simply has to be completely mobile-friendly, there’s no way around it. As a matter of fact, if you were to do a bit of mobile browsing yourself, you’d be hard-pressed to find a website that doesn’t tick this checkbox!

Not only is mobile friendliness crucial for user experience, but it is also of vital importance for ranking well on Google search results! That’s because Google wants users to be as comfortable as possible during their online journeys and if your website isn’t capable of providing them with an adequate experience, it will get penalised by the algorithms!

So if your website isn’t optimised for mobile devices, you’re not just losing out on conversions, but on traffic as well!

But mobile friendliness goes much deeper than the mere basic functionality tests, presented by Google. As we mentioned above, user experience is the cornerstone of every successful business website. So if your Google Analytics is showing worse conversions for mobile than for desktop, you might want to focus on the experience of your users a tad more. Mobile experience encompasses everything from the design and position of your menus, buttons, and other interactive elements, all the way to functionality implementations like user accounts, logins and shopping options.

Your website should fill you with pride!

If at any point in time you feel like your website isn’t a worthy representation of your business, if you feel uncomfortable with the idea that important clients will have to go through your website, that’s a huge red flag.

Remember – your website is your representative in the online world, the digital face of your business. It should be your pride and joy, a testament to your confidence and credibility. So, if you’re embarrassed by it, you should consider making changes.

If you think that you might need a new website, don’t hesitate to send a link our way, for a complimentary no-strings-attached consultation!