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Content marketing is the new buzzword for marketers, but many of you are probably wondering how to create a solid content marketing strategy.
First of all, you need to know what it is that you can achieve from content marketing.
This is the best strategy to use to communicate with your audience and share with them engaging content about the product or service it is that you’re offering.
It’s important to create a solid content marketing strategy before you just start churning out content, because it’s so much more than just writing something to fill your website or blog with.
Capture the attention of your audience and engage with consumers
You need to use it to capture the attention of your audience and engage with consumers, making them see why your product or service is going to be beneficial to them.
So, instead of just writing articles for the sake of it, think of creative ways that you can engage your audience. Think further than what it is that you offer, and try to come up with things that add to their experience.
Your content marketing strategy needs to extend to your website copy, social media and blog to ensure that your brand message is consistent across all channels and to make your content as transparent as possible for your consumers.
When you’re creating the copy for your website, you need to keep in mind that you’re not the only website a person will visit when they’re searching for a product or service. So, you need to make sure that your website copy can grab the reader’s attention from the minute they land on your site.
In addition to the copy, you need to think about the images that you’re using. Stock photos can be useful at times, but if you use that for your main imagery then you won’t be memorable.
Ideally, you want to be using your own images, as well as creating custom graphics and infographics. This unique content is what will really grab the eye of potential customers.
Infographics are a brilliant tool to deliver facts to people in more creative ways. A list of statistics, for example, can be relatively boring for the reader. However, put in an infographic, this information can immediately seem much more engaging.
The content that you use for your website can often be used for social media and your blog too, but broken up into bitesize chunks. Make sure you don’t just publish this though. Other things you can include could be local news and events, news and trends in your industry and opinion pieces.
The most important thing is to remain creative and consistent. Try to deliver content regularly and make sure that you mix it up a bit.
You’re competing with so many other brands that you need to try and find a niche – something that can make you unique.
Finally – make sure you know your audience. This determines the tone that you’ll use in your content.
Now, it’s just a case of getting started – create a strategy and plan your content. See what works and what doesn’t and take it from there.