How to market your business online - a step by step guide for beginners
About the author
Since 2013, I have helped new and established businesses grow their online presence through effective website design and digital marketing strategies – and I’m here to support you too.
Having supported a multitude of businesses and built my own to be at the forefront of innovation and creativity, I wanted to create this step-by-step guide so any and every entrepreneur can successfully establish and grow their new business through digital marketing.
What to expect from this guide
Lead generation, conversion funnels, SEO, Google Ads, social media, email marketing, websites – ahh, it’s just too much to think about! So, business owners rely on traditional forms of marketing, such as networking, referrals and word of mouth. And I get it.
But there is another way (a much simpler, quicker and cost-effective way) to market your business, and that’s online.
Your clients and customers are searching online for the services and products that you provide. So, this guide has been designed to get your business noticed through clear, simple, easy-to-follow steps.
- Identify your target audience and competitors
- Decide on a business name
- Develop your brand identity
- Select a domain name and hosting for your website
- Build your website using WordPress