How to market your business online

PART ONE

Part One

About the author

I’m Dayana, a digital marketing expert and founder of FOME.

Since 2013, I have helped new and established businesses grow their online presence through effective website design and digital marketing strategies – and I’m here to support you too.

Having supported a multitude of businesses and built my own to be at the forefront of innovation and creativity, I wanted to create this step-by-step guide so any and every entrepreneur can successfully establish and grow their new business through digital marketing.

What to expect from this guide

Entrepreneurs, business owners, coaches and professionals often struggle to increase brand awareness and find new customers, simply because they believe they are not “web or tech-savvy” and feel overwhelmed by what digital marketing involves.
Lead generation, conversion funnels, SEO, Google Ads, social media, email marketing, websites – ahh, it’s just too much to think about! So, business owners rely on traditional forms of marketing, such as networking, referrals and word of mouth. And I get it.

But there is another way (a much simpler, quicker and cost-effective way) to market your business, and that’s online.

Your clients and customers are searching online for the services and products that you provide. So, this guide has been designed to get your business noticed through clear, simple, easy-to-follow steps.