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Google was seeing more search activity on mobile compared to desktop. This was announced by none other than Google’s Senior Vice President of Search, Amit Singhal, earlier last year. According to the latest statistics, consumers spend more than 60% of their time on the internet on their mobile devices. Three out of four consumers will search a business that they are trying to patronize on their smartphones. In fact, Google has been a proponent of mobile searches for a long time now. This is the very reason behind their mobile-friendly algorithm update named Mobilegeddon, released on April 21, 2015. This algorithm update boosts mobile-search rankings for mobile friendly websites. Hence, having a mobile friendly website is a must in 2016 and beyond. Here are some of the most important reasons for having a mobile friendly website.
On the whole, mobile searches have increased in leaps and bounds compared to the past. Back in May, 2013, mobile devices resulted in only 15% of all search traffic. Today, the latest reports indicate that more than 55% of all searches are from mobile devices. That is because we are living in the world where search is “always on.” Need to search something? Your phone is always within reach. This is in contrast to the past where a person had to get to wherever his/her computer was. So, the overall mobile searches have grown quite considerably. Google knows how important this traffic is for maintaining their market presence.
There are numerous important benefits of having a mobile optimised website. Improved user experience is one of the main advantages of a mobile-optimized website. Not having such a website will kill the chances of converting a mobile visitor to a customer of your business. If the user is not able to fully browse and read the content on your website, they will leave uninspired. Such a consumer is sure to visit your competitor’s website. You are leaving a lot of money on the table if you don’t have a mobile-friendly website.
Faster website load speed is another important benefit you get when you have a mobile optimized website. A normal website will load very slowly on a mobile device. On the other hand, a mobile ready website will load quickly on your mobile device because the code of the website is structured in such a way. Latest statistics show that a mobile website user will abandon a page if he/she has to wait for more than 7-seconds until the page loads.
The latest Google mobile-friendly algorithm update helps rank mobile optimized websites higher on their search result pages. Your website will rank higher than the websites that have not fulfilled this requirement. This is another important advantage of having a mobile optimized website in 2016 and beyond.
In conclusion, Google has reiterated the importance of having a mobile-optimized website in 2016. It even released an algorithm update named Mobilegeddon for this purpose. The aforementioned article highlights the importance of having a mobile-friendly website.