If you already have a website, you are probably aware of the significance of writing blogs for it and its SEO benefits.
But do you know how to optimise your blog entries so that they rank higher in search engines?
The truth is that many bloggers fail to capitalise on their site’s immense marketing potential. In fact, according to a recent blogger.com report, while about 60% of businesses have blogs, 65 per cent of those blog owners have not even posted in the last year! You may get the benefits of blogging by providing new, relevant content and conducting basic blog post Search Engine Optimisation (SEO).
Here, we look at some SEO blog post writing tips to help you to get your blog post noticed by Google and bring the traffic rolling in.
Conduct your research
For on-page optimisation, keyword research is critical. By offering useful information on a topic, you may be naturally integrating keywords without even recognising them. However, you may not have explored a range of tools and approaches for locating similar keywords pertinent to your blog content. Both Keyword Planner and Semrush provide excellent tools for finding keywords related to your topic and snooping on your competitors to discover what words and phrases they are using to drive traffic to their website.
Useful tools you can use to find keywords/ideas for your blog:
- Google Ads Keyword Planner
- Answer The Public
- Answer Socrates
- Google People Also Ask
- Google Autocomplete Predictions
- Google Related Searches
Make use of keywords throughout your post
Make use of keywords throughout your post. Once you have identified a few useful and relevant keywords, it is critical to place them where they will have the greatest influence on people and search engine crawlers indexing your material.
Try to include them in the following areas:
- Titles, headings and subheading
- The introductory paragraph (preferably the first 100 words)
- The final paragraph
- The anchor text (text you hyperlink to other related pages on your site)
- Meta descriptions and title tags
However, it is important to avoid keyword stuffing, which is the practice of packing your text with so many terms that it becomes difficult or jarring to read. This will not only annoy your site readers, but it will also get you penalised by Google. A few cleverly placed keywords will always suffice – quality, rather than quantity.
Don’t forget about your images
When uploading images to your blog – and it is always a good idea to break up big chunks of text with high-quality images – do not forget to include keywords in the file name and fill out the alternate text section with a concise, keyword-rich description of the image.
Link to external sites
Include a link to the information you are referencing when you mention another blog, business or article in your blog post. It is not only excellent blogging decorum, but you might even get a link back. Quality links are a vital asset for any website that wants to rank higher in search engine results pages.
Ensure your blog posts are offering something of value to readers
The very best way to appear in search results is to provide quality and helpful content. Google determines the usefulness of your material by observing the behaviour of individuals who search for something and end up on your site. Answering a question correctly and keeping visitors on your site for a longer period of time might help your blog posts rank on Google.
Write with humans in mind, not a search engine
With all of these SEO writing standards, it is easy to lose sight of the fact that when a person searches on Google, they are seeking an answer. Writing high-quality blog entries is the best approach to increase your ranking possibilities.
What does that imply? Comprehensive responses, searchable portions, well-organised subheaders, and visual aids.
Keep in mind your buyer personas, as well as their motivations, challenges, and interests. It is also critical to select subjects that will pique your target clients’ interests and address their problems.
You understand how to create blogs that people will enjoy reading. It is now time to add components that Google will appreciate. Although it may appear difficult at first, with these SEO writing tips, you will be on the first page of Google, watching the traffic come rolling in.