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Google Business Profile is an underrated free online resource that many businesses overlook when it comes to defining their digital marketing strategy.
At its most fundamental level, it’s a business directory tool that offers you a way of ensuring your company or organisation has a web presence across Google – both in Google’s search results and also in Google Maps.
For some businesses that either don’t want or don’t need a website, Google Business Profile is a really effective way of giving you a web presence, allowing potential prospects and customers to find you easily.
Although a basic listing on Google Business Profile is relatively straightforward to set up, creating an entry that delivers you real searchability and findability and the benefits that go with it requires a bit more expertise – especially when it comes to the elements that really tick Google’s search criteria.
The Google Business Profile listing is ideally suited to local companies who are looking to trade or do business within reasonably well-defined local communities – it’s less useful for businesses that have a national presence.
When you work with us to create and optimise your Google Business Profile listing, the first thing our expert team will do is get to know you, your business and your objectives to ensure your listing properly reflects the service or products you offer.
Armed with key profile information you supply – including opening hours, directions (which are essential to optimise Google Maps) as well as images that give potential clients and customers a real feel for your business – we’ll then set about creating a focused, strategic entry that b helps you to stand out in the crowd.
More than that, we’ll make sure your entry gets visited and we’ll also work to make sure you have listings on other local directories. These are called citations and are essential in helping you to be visible in Google search results.
Google Business Profile is also a fantastic way to maintain your online presence while your first website is being created or if your existing site is undergoing maintenance that requires you to be offline for any length of time.
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