For most of us, the internet is a playground. It’s where we shop, consume news, get sports sports results, devour celebrity gossip, watch videos of cats falling off furniture and play games. But make no mistake – every single piece of content you find on the internet is selling to you.

Some of it is obvious, some of it is more subtle. But even the stuff that seems to be free – like BBC content – is selling to you, even if it’s only to persuade you to choose one service over another.

Now Google has added another layer to its omnichannel approach to marketing with the evolution of Google Shopping (formerly known by names such as Google Product and Froogle).

And at FOME, our committed team of specialists are dedicated to making sure our clients are there to take advantage of the opportunity it brings.

If you’re not already familiar with pay per click (PPC) the in order to really appreciate the opportunities that Google Shopping presents to retail sellers and merchants, it’s worth heading over to our section that deals with PPC and Google Ads to understand the basic principles of paid online advertising.

We’ll assume you’ve either done that or you’re already familiar with PPC as a concept either through your own research or having been involved in a PPC campaign.

Google Shopping is targeted specifically at merchants who have tangible products or even downloadable media to sell and although it uses a very similar algorithm to PPC, unlike pay per click, it’s not based on keywords.

Instead, Google Shopping uses the information and data specifically relating to your product or item to power the online leads it generates.

This means you get highly targeted advertising that closely tracks your ideal prospect who has already demonstrated a measurable interest either in the specific product you have to offer, or in something very similar.

Google Shopping is now widely recognised as the most powerful ecommerce marketing platform in the world.

If you’re not already familiar with pay per click (PPC) the in order to really appreciate the opportunities that Google Shopping presents to retail sellers and merchants, it’s worth heading over to our section that deals with PPC and Google Ads to understand the basic principles of paid online advertising.

We’ll assume you’ve either done that or you’re already familiar with PPC as a concept either through your own research or having been involved in a PPC campaign.

Google Shopping is targeted specifically at merchants who have tangible products or even downloadable media to sell and although it uses a very similar algorithm to PPC, unlike pay per click, it’s not based on keywords.

As a web user, you’ll have seen Google Shopping in action when you search for a product and the top of your search inquiry features images and merchants selling either that specific item or one that is close enough to potentially be of interest (e.g. you might search for Nike running shoes, but Google could return Reebok running shoes among the search-matched items).

You’ll also notice that where Google offers you to search specifically for News, Images, Video etc, it also offers a Shopping tab option, which is dedicated to retail listings for a specific or similar item.

In order to build your Google Shopping campaign, we’ll ensure we create it using the optimum product information, the right images and the ideal prospect profile, ensuring you get the best possible return on your investment.

Our experience in the paid search advertising and our expertise working within Google means we’re ideally placed to create Google Shopping campaigns that are designed to generate leads and drive revenue and profit.