Search Engine Optimisation (SEO)

SEO or Search Engine Optimisation. It’s a term almost everyone’s familiar with these days and if your business has a website, then the chances are you’re going to need SEO to generate revenue and profit.

But what, exactly, is SEO and why is it so important?

Let’s start with the why first. Most of us now shop for products and services online and when we do the chances are we’re going to use Google to look for someone to buy them from.

So, just think for a moment about how you use Google. When was the last time you looked beyond the first page of results that popped up?

With all the Google Ads that now turn up at the top and bottom of the page, you might occasionally head over to the second page. But anything beyond that is unlikely to be seen by more than a handful of people. And the chances are the sites on page 2 and beyond don’t have an effective approach to Search Engine Optimisation.

Being on the first page of Google is a huge deal and has an exponential benefit on the number of business leads you generate. Being top of the first page is the Holy Grail. And we can help you to achieve both through a well-planned SEO strategy.

Part of SEO is having strong vibrant content that’s full of the keywords and phrases that people use to search for businesses like yours. Having web content that’s crammed with search-rich terms but flows naturally and doesn’t look forced is the first step in getting up the Google rankings.