It’s impossible to run a business and not be aware of the role social media plays in a company’s marketing strategy.
In fact, it’s so important as a channel for promoting businesses and brands that large companies now employ entire teams of people just to keep on top of the daily need to service Facebook, Twitter, Instagram, LinkedIn and, for youth marketing, Snapchat.
Business leaders who want to raise their own profile – and, by extension, the profile of their business – have also wised up to the power of LinkedIn to establish them as key influencers in their sectors.
But for smaller businesses and individuals that find themselves operating with limited resources and limited budgets, leveraging the opportunities that the mass-market social channels becomes really challenging.
Most SMEs, for example, don’t have the kind of financial resources to employ someone full time – or even part time – to manage the daily needs of their social media channels.
The burden of additional costs linked to PAYE, National Insurance and sickness benefits that come with employing people can be onerous, and most businesses choose to hire for roles that have an immediate and measurable impact on their business from day one.
Yet most business leaders also understand that these channels are vital if their companies are to be competitive and engage with their audiences in the most effective way.
At FOME, we’re specialists when it comes to the daily management of business and individual social channels, helping our clients to deliver tailored and engaging, relevant and useful social content to would-be customers and clients, stakeholders and suppliers in a channel-specific format.
We also have loads of experience in helping to build and promote the profiles and expertise of individuals within business through LinkedIn, and with a committed level of investment our LinkedIn management service ensures you’ll be seen as a leading voice in your business sector or market.
Part of the secret to being successful on social media channels is about understanding the need that each channel meets and then being able to write relevant and compelling content in the way that connects with those channels’ users.
As with all things in business, being brilliant on social media means having a strategy and the time available to execute it – not just today or tomorrow, but on an ongoing basis.
And it’s not enough to just be seen on those channels, either. You also need to know what’s working and what isn’t, and to understand the best way of modifying what you’re doing at any given time to make your content as effective as possible, 24/7.
The benefit of working with FOME to develop an effective strategy for your social channels is that we have a proven track record of success with other clients and more of your investment will go into delivering that great content to the people you want to be connected with.
We’ll take on the burden of serving up daily posts that meet the needs of your social feeds and we’ll also supply you with monthly analytics to show how your engagement is growing.
Social media doesn’t need to take up hours of your time or half your budget – but it is something you need to be doing if you want to be successful in a digital world.
Let’s see how we can help you grow