Did you know that 60% of consumers eagerly await promotional emails from their favorite companies? And 44% of them actively check their inbox for potential discounts.
Unsurprisingly, 60% of those who receive promotional emails make a purchase. With these stats from OptinMonster proving its effectiveness, there’s no denying that email marketing is the way to go.
Connect with your customers, engage with them, and build your business through email. But where to start? Don’t worry because we have you covered with the best practices to make your email marketing a huge success.
Sending Welcome Emails
Did you know that a warm welcome can lead to 320% more revenue than any old promotional email? That’s why sending a fantastic welcome email within 24 hours of your new subscriber’s sign-up is crucial.
Go straight to the point; start with a quick intro and a link to your website for them to dive right into your business.
Here are the critical ingredients for a winning welcome email:
- An attention-grabbing subject line.
- A heartfelt introduction to making them feel like part of the family.
- A sneak peek into your brand’s mission, values, products, and services.
- A special treat or incentive to keep them engaged and excited about your brand.
But don’t stop there! Keep the spark alive by sending regular emails that add value to your subscribers’ lives. Keep it sweet and simple–you want your subscribers to recognize your name, not confuse it with spam.
Ask for their feedback, share exclusive information about sales and new product launches, and continuously offer valuable insights and tips. With these tips in hand, you’re ready to send out a welcome email that will have your subscribers eagerly anticipating your following message.
Focus on Personalisation
Who doesn’t want to feel loved and cared for, even in their inbox?
Personalisation is the magic ingredient that’ll turn your emails from “blah” to “ta-da!” Think of it like putting a cherry on top of an already delicious sundae.
Your recipient’s eyes will light up like a kid on Christmas morning when they see their name on the subject line, a nod to their hometown, or something that speaks directly to their wants.
And let’s not forget recognition is a basic human need that makes us feel like we belong and boosts our self-esteem.
That’s why marketers often see a 20% boost in sales revenue when they give their emails a personal touch.
So, let’s make your emails stand out and get those sales soaring with these few key points:
- Keep the names and locations of recipients in your email list.
- Study customer needs and create unique campaigns for different segments of your email list.
- Use custom fields and the recipient’s name in the subject line to make the emails more personal.
- Obtain a domain and hosting solution, choose a format, connect to your provider, and create an email address for your account.
Stick to Consistent Branding
Branding is important. Consistency is important. And both of these things are especially true regarding email marketing.
If you send out a newsletter or other promotional email, make sure it looks like all the other emails you’ve sent before and represents your brand well.
If people open an email from you expecting something funny and lighthearted but instead find themselves staring at a sales pitch for a new product, or worse yet, a generic “Happy Holidays!” message—they’re going to feel disappointed and annoyed by their experience.
These kinds of experiences can lead to loss of sales and damaged brand reputation, so you should always consider what your audience is receiving at the other end.
Consistency in branding techniques such as color scheme and logo usage matters: if one person sees one thing during their interaction with your company’s social media page or website while another person sees something else entirely when using those same platforms, confusion will result!
Choose a Responsive Template
When it comes to email marketing, choosing a responsive template is one of the best ways to practice your campaigns. Not only does it make your subscribers’ lives easier, but it also helps you to elevate your marketing game.
Selecting a mobile-friendly template ensures that your emails look great on any device, whether a desktop computer, tablet, or smartphone.
Imagine sending automated emails, such as a welcome series, with just the click of a button or efficiently conducting A/B testing to see which subject lines or calls-to-action perform the best. With a responsive template, the possibilities are endless.
And there you have it! With these best practices for email marketing, you’re now equipped to take your campaigns to the next level.
Remember, the key to email marketing success is being strategic and sending the right messages at the right time. So go ahead, put these tips into action, and watch as your subscribers become loyal fans of your brand.