The importance of good web design

When you start a business, one of the first things you’ll think about is developing your website.

If you’re a small company, then one of the main aspects that you’ll consider when choosing a web designer is probably cost. However, you need to also take into consideration the quality of design work that’s necessary.

This isn’t to say that people who offer web design and development at a low cost offer a lower-quality final product, but naturally, a slightly higher cost will most likely mean that your website is more efficient.

Before your website is built, you need to design your branding. You’ll need a logo, as well as an idea of the design theme that you want across not only your website, but all of your marketing materials.

You can discuss this with your web designer, as they will have much more experience in developing brand designs.

When it comes to the design of your website, the layout is extremely important. You want to remember that your audience won’t be spending ages scrolling through your website to find what they want. They’ll look quickly and if they can’t find it they’ll swiftly move on.

Make it easy for consumers to access your product or service

With this in mind, you’ll want to make sure that a clear call to action (CTA) is visible on the homepage. You want to make it easy for consumers to access your product or service.

All other information also needs to be clearly available. If your website is highly responsive, then this should be simple to achieve; a drop-down menu at the top of the page is a popular option to enable this.

Now, you might be thinking that you want your website to be extravagant and eye-catching. Now, really think about this – if you go on to a website and there’s too much going on, you’re immediately put off.

You don’t want it to be boring, but you need to find a balance. Make the branding stand out enough that your brand becomes recognisable and memorable, but keep the website simple enough that everything is clear for users.

A slow website is considered less efficient

While considering how the design looks, you also need to consider how it will affect the usability of your website.

If the site has too many images to download, then it will begin to perform slowly. Not only is this annoying for users, but it also affects how Google ranks you in its searches.

A slow website is considered less efficient, therefore you’ll find yourself missing out on the top spots in Google searches.

It’s unlikely that you’ll have the capabilities to do all of this alone, so by making sure that you have a good web developer you can be confident that they will consider this when building your website.

Google also offers free tools that allow you to test your site and see how well it is performing. If it’s too slow, it will let you know exactly what’s causing this so that you can fix it.

Another very important aspect is making sure your website is fully responsive and mobile-friendly in order to comply with the latest Google update. Click here to learn more about why having a mobile friendly website is a must.

Your website is a lot more than just a few pages on the internet, it’s your brand – so make sure that you’re making it the best that it can be.


© Fast Online Marketing Experts

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