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Why all brands should use emojis in their marketing ?

Brands Emojis Marketing

Emojis are taking over. Indeed, they have been for some time. It was back in 2015 that the Oxford English Dictionary named an emoji (the crying laughing one) its Word of the Year, and you can now buy emoji merchandise in pretty much every shop you walk into, there’s been The Emoji Movie, and even respected organisations like the BBC regularly use emojis in their communications. 

And according to research published to coincide with World Emoji Day – yes, that’s a real event, marked across the globe on July 17th – carried out by Leanplum, brands can reap significant benefits in terms of engagement with their marketing content through emoji use.

How using emojis can increase engagement

Leanplum’s report, entitled ‘Unlocking Engagement and Growth with Emojis’, involved the analysis of some 300 million brand emails and push notifications sent between June 1st 2017 and the same date this year.

The study authors found that emoji use rose sharply over the 12-month period, as a growing number of brands experimented with adding these visuals into their marketing content. Both the number of emojis used per message and the proportion of communications featuring emojis doubled over the course of the year.

Meanwhile, Leanplum found that email communications featuring emojis were 66 per cent more likely to be opened than those without emojis, indicating that these symbols have the potential power to increase marketing email engagement by as much as two-thirds.

In addition, push notifications featuring emojis were 254 per cent more likely to be opened, and apps that used them in their communications received 26 per cent fewer uninstalls on average.

Joyce Solano, senior vice-president of global marketing at Leanplum, explained: “Emojis convey emotion and personality from brands, which help marketers deliver in-the-moment engagement and build long-lasting user retention.”

How to use emojis in your marketing

There are many different ways to incorporate emojis into your brand’s marketing communications. For example:

How have you tried incorporating emojis into your marketing so far? Do you have any top tips to share with others? Let us know in the comment section below!

Source: Mobile Marketing Magazine, PR Newswire, Smart Insights 

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