Pay Per Click Advertising

Pay Per Click – referred to as PPC or paid search advertising – is a highly effective form of online advertising which is a really cost-effective way of gaining interest in the products and services your business offers.

In very simple terms, what PPC means is that you only pay for your advertising when someone clicks on it. That means your marketing budget is only being invested in genuine interest from real consumers – making it a highly attractive ad strategy for many businesses.

Sounds good, right? And it is -m but only if it’s managed properly and is professionally delivered in a focused way. Done badly, PPC can be ineffective and costly. Yet, when it’s done properly, it can be the most invaluable investment you’ll ever make in the marketing of your products and services.

In fact, it can be so effective that PPC now accounts for around 60% of all online marketing spend. At FOME, we’ve had years of experience – and success – delivering PPC campaigns for a variety of clients, all with different budgets to invest, from the very small to the very large.