“You only get one chance to create a good first impression.”
Many of us like to spend big bucks on driving traffic to our blog pages or websites. However, even if these destinations are worth every penny, you might be wasting time if customers do not visit them.
The landing page, or LP, is the first thing people see once they click your offer or website link. It becomes the face of your website, the hook for visitors to stick around, subscribe to your newsletter, share your website with friends, and become regular customers. These actions will then translate into higher revenue and increase the growth of your business.
You can use landing pages for anything, whether you want a user to subscribe to newsletters, view a blog post, or order a product. Regardless, an effective landing page should focus on your target audience.
The question is: How do you build a landing page that does all of that?
In this article, we’ll provide you with the best strategies you can use to create an effective landing page.
The Need For High-Converting Landing Pages
Creating a landing page is a great way to drive traffic, boost your SEO, improve conversions, generate leads, and build your brand. Landing pages lead visitors to take action depending on your website’s goal and allow you to create a customer base.
A landing page is an indispensable marketing tool as it gives you a clear perspective on your consumers. Every time a conversion happens on a landing page, valuable information about your customers is revealed, which can help you understand the audience better.
Tracking and analysing the statistics of your landing page also gives you an edge! These metrics will provide insights on creating better marketing strategies or thinking about the next promotions for the coming months.
What Makes an Effective Landing Page?
Landing pages typically start with a goal. What do you want to say to potential customers? Is there a product or service up for sale? Do you want to solve a problem?
After the goal, the call-to-action, or CTA, comes next. What do you want visitors to do after understanding your purpose? Do they need to buy something? Do they need to visit your homepage?
You see. Different campaign objectives and marketing strategies can make you create various kinds of landing pages. Whatever type of landing page you decide to use, there are some main features that you should always include.
Here are the key elements to creating a successful landing page:
One characteristic you need for your headline: it needs to grab attention. Your headline must capture your audience’s attention, make users take a second glance, and explore your website.
Do this by placing your headline “above the fold” or at the top of the page. Keep it concise and reflective of your website’s campaign.
Once captivated by the headline, your audience will want to know more about the campaign, whether it is a service or product. Writing engaging content on your landing page increases your conversion chances.
You can also include testimonials, credentials, and keywords on your copy to pull in readers.
Your call to action is the centrepiece of a landing page. It’s the ultimate tool that converts your visitors into regular customers.
The CTA button should be big and easy to find. It should have a sense of urgency and tell the audience exactly what they need to do. Also, make it personal so your customers will feel they are deciding for themselves.
Studies prove that the brain processes images 60,000 times faster than words. Even when we think about it, sometimes it’s easier to remember a picture than a text message.
Use relevant visuals on your landing page to maintain your customer’s focus. Make it large, eye-catching, high-quality, and one that evokes emotion from the reader!
Social Sharing Links
Now that your landing page has successfully converted a visitor to a customer, they will want to keep up with your company’s latest news and updates.
Ensure you include social sharing links or buttons on your landing page for them to click! You can also offer subscriptions to email newsletters.
Optimising for User Experience and Conversion
Landing pages are a visitor’s first glimpse of what your website looks like. It may be static or your homepage, but it must still be entertaining.
Never make it boring!
Optimise your website and landing pages by paying attention to these aspects:
Optimise and make your content “above the fold”. This term refers to making a portion of your website visible without scrolling, which means it’s the content users will see once they enter your page.
You can also use lead flows, solid CTAs, and visuals to capture your audience’s attention.
Smartphone users in the United Kingdom can continuously increase by 1.9 million a year, reaching 65.9 million in 2028. This data means you must create websites that mobile phones can access.
Focus on making your website responsive, keeping the elements intact, and giving the best user experience even on a smaller screen.
The website’s loading speed also affects a prospect’s decision. Users are likelier to exit a landing page if the website takes two seconds to load. That’s a good measure of how short our attention span has become nowadays.
Focusing on this aspect also leads to better SERPs!
Having a clean and concise user interface is sure to attract more users. Displaying multiple buttons and functionalities can be intimidating and overwhelming for the customer.
Keep it light. You don’t need to say everything; you must make it relevant and enticing.
Try A/B testing and make lots of improvements to your website!
This method refers to creating multiple variants of your landing page and choosing the best one. It may be time-consuming, but it will be worth it in the end, as you get the best performance out of your traffic.
Collect user data regularly and learn to use it to your advantage.
Conversion Rate Optimisation is a continuous process, and taking notes on your users’ preferences is essential to improving your website. You can even use this data to remarket visitors through their emails or contact numbers.
A high-converting landing page is the product of your hard work and ongoing work. Monitoring these landing pages and creating new ones for other campaigns will increase leads and revenue in the long run.
Remember to maximise the critical elements of a landing page to create high-converting landing pages. Optimising your website to provide the best user experience for customers also lets you achieve business milestones and better performance.